For Baileys, I crafted a wide array of social content blending both graphic design and video production, capturing the essence of the brand. The objective was to leverage cultural connections, making the visuals more engaging and shareable, driving strong engagement across social platforms. Through thoughtful design, editing, and post-production, I crafted content that maintained cultural relevance while showcasing Baileys’ creamy indulgence, reinforcing its identity as a brand that brings joy to any occasion.